Martijn van Vreeden


Digital Analytics

Google Tag Manager Server-side

Google Tag Manager Server-side Google Tag Manager server-side is a way of running Google Tag Manager on a server instead of in the browser (client-side). It can potentially have a huge impact on the way you collect data for the user. This article is not going to be a how-to guide to using Google Tag Manager server-side. Instead, it will be an outline of some of the most important advantages and concerns related to this new product. [Read More]

Understanding retention with customer feedback data

To get a better understanding of customer behavior in relation to the quality of the product and services a company provides, we often use customer feedback forms. We all know the concepts of NPS, CES or other ways of getting an understanding of customer satisfaction. What are the biggest differences and which one predicts retention most reliably? Let’s find out. [Read More]

10 Things you need to know about the new Google Analytics 4

Google Analytics 4 is Google's answer to the changing digital landscape we are dealing with as analysts. In this article I will share 10 things you need to know about the new Google Analytics 4 tool. Consider it a simple way to explain what Google Analytics 4 is and the most important things you need to know to get started and figure out if it is important for you to use. [Read More]

Hugo shortcode to serve images in next-gen formats

Hugo shortcode to serve images in next-gen formats In my last blogpost I shared 10 ways to improve your Hugo website performance. My last tip was to serve images in next-gen formats. This could improve the performance of your website significantly. Eventhough there are multiple next-gen formats you can integrate, the best browser compatibility will come by using WebP, created by Google. Unfortunately, not all browsers support this format yet (looking at you, Safari! [Read More]
#hugo 

10 Ways to improve your (Hugo) website performance

Website performance matters. Even if I would selfishly ignore all other human visitors to my website, I would be supporting Google's mission to make the web faster and help myself climb the ranks of Google. In this article I describe 10 ways to make your Hugo website (or any other website) faster and give users a better experience. [Read More]
#hugo 

How to create Google Tag Manager documentation with R

Creating digital data documentation can be a painstaking, boring, but extremely useful endeavor. Knowing what digital data is available to you and others can be helpful to understand the potential of your data set, as well as provide context to analysis, reporting and other ways to leverage data. To take some of the effort out of creating documentation about the contents of your Google Tag Manager account, I have created a script that pulls data out of the environment and outputs a simple Excel file, which you can share with stakeholders. [Read More]

Why I moved my personal blog from Wordpress to Hugo

It was one of those rare moments in my freelance career when I had some extra time on my hands. Eager to work on a website and tinker with some code. I was looking at my personal website (which you're on right now). It was still built on Wordpress, with a basic theme and some useful features. In reality, I wasn't using much of the power that Wordpress holds. [Read More]
#hugo  #me 

Collecting Spotify data with R

Spotify has made its data very accessible to endusers to play with. Their API provides you with a plethora of options to get to their data, which is a ton of fun to analyse. To get started, you wil need to R packages to access the data and process it afterwards. [Read More]
#api  #r  #spotify