Visualising Google Analytics internal search data with R

Visualising Google Analytics internal search data with R It’s a well-known fact that for many content-rich websites like e-commerce website the internal search engine is one of the most important features to navigate the website to find the right product. Google Analytics has created several standard reports to show you how visitors use your internal search engine and how this impacts your KPI’s. These reports can be quite useful, but they may also limit your way of analysis. Read More