About Martijn van Vreeden

I’m an independent digital analyst, based in Amersfoort, the Netherlands. I have 10+ years experience in digital marketing and digital analytics, with a focus on leveraging digital data to grow companies.


Current work as an independent consultant (2015 - current)

Since January 2015 I have been an independent digital analytics consultant. My previous experience as both a consultant and an inhouse digital analyst are allowing me to help companies grow their digital analytics capabilities and leverage digital data in their day-to-day business and decision making.

Common types of work I do for companies include:

  • Inhouse interim digital analytics
  • Coaching junior inhouse digital analysts
  • Help developing a digital data strategy
  • Implementing digital analytics solutions (i.e. TMS, webanalytics tools, dashboarding and reporting)
  • Workshops about digital analytics, digital analytics solutions (ie Google Analytics and Google Tag Manager) and KPI’s


I have worked for several large and small companies over the past few years. Find a few of them on my portfolio page.

Supporting NGO’s

In addition to my regular clients, I also support several NGO’s achieve their mission. Find out which NGO’s I support.

Previous exprience

Pon Automotive - Lead Digital Analytics (2011 - 2014)

After working as a digital analytics consultant for 3 years at Traffic Builders, I moved on the Pon Automotive, the Dutch importer of the Volkswagen group, where I was responsible for digital analytics and CRO for Volkswagen, Audi, SEAT, SKODA and Porsche. My four years at Pon Automotive helped me learn to tackle challenges in a large, complex organisation and how to ensure that data informed decisions were made throughout the company.

Traffic Builders - Digital analytics consultant (2009 - 2011)

I worked at Traffic Builders for about 3 years as a digital analytics consultant. It gave me an opportunity to work with some of the best people in SEO, SEA and online marketing and helped me become a well-rounded digital professional. During my years at Traffic Builders I enhanced my knowledge on a wide variety of digital analytics and cro tools and help some great companies grow their digital business.

Online Marketing Group and Moving Ecuador (2007 - 2008)

I ran my own company in Ecuador (Moving Ecuador) for a while, before moving back to The Netherlands in 2008. This is where I worked for Online Marketing Group as a project manager and help develop an SEO strategy for several of their websites.

Contribution to Digital Analytics community in The Netherlands

Besides my work as an independent digital analyst, I also actively contribute to the Dutch digital analytics community. Over the past few years I have been a program manager and MC at digital analytics conferences like Google Analytics User Conference, Webanalytics Wednesday Amsterdam and Digital Analytics Congres.

I’m also part of the team organising MeasureCamp Amsterdam, a non-profit grassroot unconference, held every year, which is quite popular with digital analytics specialists in The Netherlands.

Since 2013, I’m a member of the MOA Digital Analytics Group, an initiative to professionalise the Digital Analytics industry in the Netherlands.

Get in touch

Would you like to get in touch with me to share ideas, collaborate on a digital analytics project or just to have a beer? You can reach me through social media (LinkedIn or Twitter) or send me an email ().