About Martijn van Vreeden
I’m an independent digital analyst, based in Amersfoort, the Netherlands. I have 10+ years experience in digital marketing and digital analytics, with a focus on leveraging digital data to grow companies.
Online Marketing Group and Moving Ecuador (2007 - 2008)
I ran my own company in Ecuador (Moving Ecuador) for a while, before moving back to The Netherlands in 2008. This is where I worked for Online Marketing Group as a project manager and help develop an SEO strategy for several of their websites.
Traffic Builders - Digital analytics consultant (2009 - 2011)
I worked at Traffic Builders for about 3 years as a digital analytics consultant. It gave me an opportunity to work with some of the best people in SEO, SEA and online marketing and helped me become a well-rounded digital professional. During my years at Traffic Builders I enhanced my knowledge on a wide variety of digital analytics and cro tools and help some great companies grow their digital business.
Pon Automotive - Lead Digital Analytics (2011 - 2014)
After working as a digital analytics consultant for 3 years at Traffic Builders, I moved on the Pon Automotive, the Dutch importer of the Volkswagen group, where I was responsible for digital analytics and CRO for Volkswagen, Audi, SEAT, SKODA and Porsche. My four years at Pon Automotive helped me learn to tackle challenges in a large, complex organisation and how to ensure that data informed decisions were made throughout the company.
Current work as an independent consultant
Since January 2015 I have been an independent digital analytics consultant. My previous experience as both a consultant and an inhouse digital analyst are still helping me today to help companies grow their digital analytics capabilities.
Common types of work I do for companies include:
- Inhouse interim digital analytics
- Coaching junior inhouse digital analysts
- Help developing a digital data strategy
- Implementing digital analytics solutions (i.e. TMS, webanalytics tools, dashboarding and reporting)
- Workshops about digital analytics, digital analytics solutions and KPI’s
I have worked for several large and small companies over the past few years. Find a few of them on my portfolio page.
Contribution to Digital Analytics in The Netherlands
Besides my work as an independent digital analyst, I also actively contribute to the Dutch digital analytics community. Over the past few years I have been a program manager and MC at digital analytics conferences like Google Analytics User Conference, Webanalytics Wednesday Amsterdam and Digital Analytics Congres.
I’s also part of the team organising MeasureCamp Amsterdam, a non-profit grassroot unconference, held every year.
Since 2013, I’m a member of the MOA Digital Analytics Group, an initiative to professionalise the Digital Analytics industry in the Netherlands.