Understanding retention with customer feedback data

Understanding retention with customer feedback data To get a better understanding of customer behavior in relation to the quality of the product and services a company provides, we often use customer feedback forms. We all know the concepts of NPS, CES or other ways of getting an understanding of customer satisfaction. What are the biggest differences and which one predicts retention most reliably? Let’s find out. To get started, let’s run by the most popular methods available to measure customer satisfaction. Read More