What's happening in Digital Analytics
What’s happening in Digital Analytics in 2023
When you go online or to conferences you can find a ton of resources about Digital Analytics. The vast majority of content seems to be related to marketing technology. The transition from Google Universal Analytics to Google Analytics 4 is an instigator for martech providers and consultants to focus on technology in digital analytics.
I appreciate the value of collecting quality data in a technical solution for analysis and configuring tools to get the most out of them, but don’t be fooled, there’s more going on in the digital analytics space.
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