Posts

Understanding retention with customer feedback data To get a better understanding of customer behavior in relation to the quality of the product and services a company provides, we often use customer feedback forms. We all know the concepts of NPS, CES or other ways of getting an understanding of customer satisfaction. What are the biggest differences and which one predicts retention most reliably? Let’s find out. To get started, let’s run by the most popular methods available to measure customer satisfaction. Read More

How to add Google Tag Manager to a Hugo static website In this article I will provide a step-by-step instruction and code samples on how to implement Google Tag Manager and a datalayer to your Hugo static website. As a digital analytics consultant I can appreciate the value a good Google Tag Manager (GTM) implementation can have for your business or even to optimize your user’s blog experience. Read More

10 Things you need to know about the new Google App+Web Analytics On July 31st 2019, Google introduced a “new” analytics solution they called App+Web. Google App+Web is Google’s answer to the changing digital landscape we are dealing with as analysts. Google App+Web will replace the current Google Universal Analytics in the future. In this article I will share 10 things you need to know about the new Google App+Web Analytics tool. Read More

Hugo shortcode to serve images in next-gen formats In my last blogpost I shared 10 ways to improve your Hugo website performance. My last tip was to serve images in next-gen formats. This could improve the performance of your website significantly. Eventhough there are multiple next-gen formats you can integrate, the best browser compatibility will come by using WebP, created by Google. Unfortunately, not all browsers support this format yet (looking at you, Safari! Read More

10 Ways to improve your (Hugo) website performance Website performance matters. Even if I would selfishly ignore all other human visitors to my website, I would be supporting Google’s mission to make the web faster and help myself climb the ranks of Google. In this article I describe 10 ways to make your Hugo website (or any other website) faster and give users a better experience. These are the 10 tips I will be discussing: Read More

Create Google Tag Manager documentation with R Creating digital data documentation can be a painstaking, boring, but extremely useful endeavor. Knowing what digital data is available to you and others can be helpful to understand the potential of your data set, as well as provide context to analysis, reporting and other ways to leverage data. To take some of the effort out of creating documentation about the contents of your Google Tag Manager account, I have created a script that pulls data out of the environment and outputs a simple Excel file, which you can share with stakeholders. Read More

How to optimize the Youtube Shortcode for Hugo The Youtube embed shortcode for Hugo allows you to embed Youtube videos in your Hugo pages. Which is a pretty neat feature they provide to you out-of-the-box. The shortcode allows you to add two additional parameters that can be managed from the standard settings: Unique Youtube video ID allowfullscreen (which you can set to “true”, which allows users to show the video in full screen mode) However, there are a ton of additional parameters you can include to customize your Youtube video embed. Read More

Why I moved my personal blog from Wordpress to Hugo It was one of those rare moments in my freelance career when I had some extra time on my hands. Eager to work on a website and tinker with some code. I was looking at my personal website (which you’re on right now). It was still built on Wordpress, with a basic theme and some useful features. In reality, I wasn’t using much of the power that Wordpress holds. Read More

This post is part of a series of posts to analyse the digital me. Collecting Spotify data with R Spotify has made its data very accessible to endusers to play with. Their API provides you with a plethora of options to get to their data, which is a ton of fun to analyse. To get started, you wil need to R packages to access the data and process it afterwards. Read More

Visualising Google Analytics internal search data with R It’s a well-known fact that for many content-rich websites like e-commerce website the internal search engine is one of the most important features to navigate the website to find the right product. Google Analytics has created several standard reports to show you how visitors use your internal search engine and how this impacts your KPI’s. These reports can be quite useful, but they may also limit your way of analysis. Read More