10 Things you need to know about the new Google App+Web Analytics

10 Things you need to know about the new Google App+Web Analytics On July 31st 2019, Google introduced a “new” analytics solution they called App+Web. Google App+Web is Google’s answer to the changing digital landscape we are dealing with as analysts. Google App+Web will replace the current Google Universal Analytics in the future. In this article I will share 10 things you need to know about the new Google App+Web Analytics tool. Read More

Visualising Google Analytics internal search data with R

Visualising Google Analytics internal search data with R It’s a well-known fact that for many content-rich websites like e-commerce website the internal search engine is one of the most important features to navigate the website to find the right product. Google Analytics has created several standard reports to show you how visitors use your internal search engine and how this impacts your KPI’s. These reports can be quite useful, but they may also limit your way of analysis. Read More