10 Things you need to know about the new Google Analytics 4

On July 31st 2019, Google introduced a “new” analytics solution they called Google Analytics 4. Google Analytics 4 is Google’s answer to the changing digital landscape we are dealing with as analysts. Google Analytics 4 will replace the current Google Universal Analytics in the future.

In this article I will share 10 things you need to know about the new Google Analytics 4 tool. Consider it a way to explain what Google Analytics 4 is and why it is important for you to use. I compiled the list based on questions I received from companies and digital analysts. I’m sure there are at least another 10 things to share (and maybe I will), but this article will hopefully get you started.