10 Things you need to know about the new Google Analytics 4

10 Things you need to know about the new Google Analytics 4 On July 31st 2019, Google introduced a “new” analytics solution they called Google Analytics 4. Google Analytics 4 is Google’s answer to the changing digital landscape we are dealing with as analysts. Google Analytics 4 will replace the current Google Universal Analytics in the future. In this article I will share 10 things you need to know about the new Google Analytics 4 tool. Read More