Understanding Composable CDP's

Understanding Composable CDP’s

One of the new hot topics in tech is the “Composable CDP.” Databricks is sharing a good definition of a Composable CDP in their article written together with Hightouch and Snowplow Analytics.

“A Composable CDP consists of the same components as their off-the-shelf counterparts; Data Collection, Data Storage and Modeling, and Data Activation. By implementing a best-in-class product at each layer of the Composable CDP, organizations can achieve a far more extensible CDP solution that can solve problems well beyond the common use cases of off-the-shelf CDPs.” - source
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#data governance #data to value #google-analytics4 #google analytics

What's happening in Digital Analytics

When you go online or to conferences you can find a ton of resources about Digital Analytics. The vast majority of content seems to be related to marketing technology. The transition from Google Universal Analytics to Google Analytics 4 is an instigator for martech providers and consultants to focus on technology in digital analytics.

I appreciate the value of collecting quality data in a technical solution for analysis and configuring tools to get the most out of them, but don’t be fooled, there’s more going on in the digital analytics space. And it deserves your attention. If I’ve learned anything in 15 years in digital analytics, it’s that digital data is useless, unless it is applied in a smart and effective way to provide value to the business. So let’s explore some other themes in digital analytics. I’ll share some resources for you to dive into topics a bit deeper.

#privacy #data to value